Adform is throwing open the doors to its entire programmatic infrastructure, letting any AI agent take the reins. This isn't just a nod to the future; it's a full-on sprint into agentic advertising.
Viant is sounding the alarm on walled gardens, claiming advertisers are finally ditching opaque platforms for transparency. Their Q1 results suggest this isn't just talk.
The ad tech world is abuzz with the dawn of the 'agentic era.' Yahoo and Kochava are throwing their hats in the ring with a partnership aimed at streamlining campaign workflows through AI-powered agents.
Programmatic advertising automates the buying and selling of digital ads through technology platforms. Here is how DSPs, SSPs, and ad exchanges work together.