Dollar General isn't just selling discount goods anymore. They're selling ad space, and now they're making it easier for brands to buy it across their entire digital footprint.
The Trade Desk is pushing deeper into the lucrative retail media space, striking a new deal with Dollar General. This move aims to bridge the gap between upper-funnel brand building and lower-funnel performance advertising.
Dollar General isn't just dipping its toes into in-store audio ads anymore. By doubling its footprint, the discount retailer is signaling a serious commitment to audio as a key driver in its burgeoning retail media network.