The upfronts are no longer just about handshakes and guarantees; they're evolving into dynamic, data-driven marketplaces. Warner Bros. Discovery is at the forefront, proving that programmatic isn't just a future concept, it's the present reality for TV ad buying.
The New York Times isn't just surviving, it's thriving in the digital ad space. A 32% revenue jump begs the question: can anyone else pull this off?
The open web ad model is under siege. As AI answers directly, users vanish from websites, flocking to digital environments like mobile gaming.
Publishing great content used to be enough. But with AI summarizing search results and algorithms controlling feeds, visibility is the new battleground.
Yesterday, the titans of digital advertising, Meta and Google, finally spilled the beans on their latest earnings. The results were, shall we say, illuminating. And not always in a good way.
Programmatic advertising automates the buying and selling of digital ads through technology platforms. Here is how DSPs, SSPs, and ad exchanges work together.