An accidental A/B test reveals the revenue impact of alternate IDs on CTV. Plus, Kochava's FTC settlement signals a new era for location data privacy.
Nineteen state health insurance exchanges are quietly sharing applicant data via ad trackers, a practice that raises significant privacy concerns. Simultaneously, TikTok is opening its platform to alcohol brands, signaling a new frontier in digital advertising.
Advertisers chasing AI-fueled efficiency into CTV and in-app are blind to a security apocalypse brewing. Legacy tools can't touch these black boxes, and regulators smell blood.