Account-Based Marketing has always been a data integration nightmare. Now, a new standard called OSI is poised to change all of that, making ABM campaigns truly intelligent and real-time.
Google's latest push aims to untangle the ad measurement mess. New tools promise better data, cleaner experiments, and simpler MMM.
The lines between marketing and advertising technology are blurring, forcing Revenue Operations teams to fundamentally rethink their approach to driving growth.
Customer Relationship Management is no longer a dusty Rolodex for customer data. It's now the engine driving every customer interaction, dictating what's offered, when it's offered, and through which channel.