#customer-journey

Measurement & Attribution

Last-Click Attribution Is Failing Us: AI Demands New Metrics

The long-held simplicity of last-click attribution is crumbling. In our AI-first world, this outdated model actively steers marketers toward demonstrably bad decisions, rewarding the wrong work and hiding true influence.

CRM & MarTech Stack

[MarTech 2025] Scaling Engagement Without Losing Trust

Tired of your emails vanishing into the void? A new MarTech panel promises real strategies to craft customer moments that stick—without the creepy over-automation. Here's why it matters for your bottom line.