For years, personalization in marketing was a promise. Adobe, with its new AI infrastructure, claims to finally be delivering on it at scale.
Medallia isn't going out of business, but the recent debt-for-equity swap orchestrated by Thoma Bravo and its creditors is a seismic event for the marketing tech landscape. The implications for marketers are far more nuanced than a simple financial headline.
Generative AI is no longer a niche technology. But as adoption skyrockets to 73%, so too are consumer concerns about its accuracy and influence.
Customers want personalization, but most brands can't deliver. Adobe's latest report points to a familiar villain: data silos, not a lack of AI.
Bed Bath & Beyond is linking arms with Bilt, the home rewards provider, in a bid to streamline its customer experience. The move aims to knit together disparate brands and loyalty programs, but the path to simplification is fraught with execution risk.
Customer Relationship Management is no longer a dusty Rolodex for customer data. It's now the engine driving every customer interaction, dictating what's offered, when it's offered, and through which channel.