#creative-strategy

Creative & Brand

Heineken Cuts Agency Roster: What It Means for Your Beer Ads

Heineken's pulling its agency partners closer, a move that means fewer cooks in the kitchen for its global advertising. The beer giant is consolidating its media and creative work, signaling a new strategy for how its famous brands will reach you.

Creative & Brand

Quicken's Kid-Run Campaign: AI, Humor, and a Human Touch

Forget the buttoned-up entrepreneurs of finance marketing. Quicken is letting kids run the show, blending AI-powered pre-testing with genuine, charming chaos to connect with small business owners.

Programmatic & RTB

[2026 Ad Ops Reset] Publishers Pivot from SPO to Creative Strategy

Midnight on New Year's Eve, ad ops teams aren't popping champagne—they're sketching blueprints for 2026 survival. From SPO tweaks to creative overhauls, publishers like U.S. News and USA TODAY are rewriting the playbook amid AI's content raid.