#cmo-strategy

CTV & Video Advertising

Trade Desk Bets on AI Chatbots & Open Web: Post-Q1 Strategy

The advertising technology giant is charting a course through a choppy market, betting big on the nascent ad opportunities within AI chatbots and a resurgence of the open web.

Creative & Brand

CMOs Sidelined by AI? Gartner Warns of Strategic Relevance Gap

Everyone expected AI to democratize marketing strategy. Instead, it's creating a chasm. CMOs are being evaluated on execution, not transformation, putting their relevance at severe risk.