The long-held simplicity of last-click attribution is crumbling. In our AI-first world, this outdated model actively steers marketers toward demonstrably bad decisions, rewarding the wrong work and hiding true influence.
Account-Based Marketing has always been a data integration nightmare. Now, a new standard called OSI is poised to change all of that, making ABM campaigns truly intelligent and real-time.
Everyone expected AI to democratize marketing strategy. Instead, it's creating a chasm. CMOs are being evaluated on execution, not transformation, putting their relevance at severe risk.
AEO isn't replacing SEO—it's the new battleground where AI answers decide winners. Traffic from LLMs converts 4.4x better, but most brands are clueless about their standing.