InMobi's latest acquisition signals a significant pivot towards mastering Apple's increasingly complex advertising environment. But the road ahead is littered with AI hallucinations and ethical quandaries.
Forget the moonshot AI dreams. At POSSIBLE 2026, ad industry heavyweights got down to brass tacks, dissecting how AI is *actually* changing the game right now.
Google's latest push aims to untangle the ad measurement mess. New tools promise better data, cleaner experiments, and simpler MMM.
Google's latest measurement suite, spearheaded by Meridian GeoX, hints at a seismic shift driven by AI. The tech giant is rolling out tools that promise more causal insights, and we're here to unpack what it all means.
Forget everything you thought you knew about cost-per-click. In the age of AI-driven advertising, a soaring CPC might just be the best news you've had all quarter.
Forget the buttoned-up entrepreneurs of finance marketing. Quicken is letting kids run the show, blending AI-powered pre-testing with genuine, charming chaos to connect with small business owners.
Forget the behemoths. Backcountry, an online outdoors retailer, is proving that agile startups with AI-powered tools can not only compete but outright trounce established, cost-heavy SaaS vendors in the ad tech space.
Performance Max for B2B is no longer an opaque experiment. Here are five essential best practices to unlock its full potential.
Streaming's endless scroll is killing engagement. Philo's CEO is calling it the 'paradox of choice,' and it's the real ad challenge nobody wants to admit.
Advertisers chasing AI-fueled efficiency into CTV and in-app are blind to a security apocalypse brewing. Legacy tools can't touch these black boxes, and regulators smell blood.
Google's throwing its Commerce Media Suite at retailers and brands for the holidays. We're looking past the PR to see if these three 'tips' are actually worth your ad spend.
CES 2026 revealed a widening chasm in advertising, with Disney pushing a unified, AI-driven ad ecosystem while publishers grapple with declining traffic and signal degradation.