For years, personalization in marketing was a promise. Adobe, with its new AI infrastructure, claims to finally be delivering on it at scale.
PubMatic is touting its agentic AI as a new frontier, moving beyond simple direct deals. The question remains: who's actually seeing the promised revenue growth?
Forget the moonshot AI dreams. At POSSIBLE 2026, ad industry heavyweights got down to brass tacks, dissecting how AI is *actually* changing the game right now.
Forget the dazzling promises of autonomous AI agents. Gartner's latest report drops a cold splash of reality: nearly half of these ambitious projects are DOA. The culprit? Not silicon, but simple human error.
44% of social media citations in Google's AI Overviews? That's Reddit. Meanwhile, ads are sliding into your chatbot chats, turning conversations transactional.