#agentic-advertising

Programmatic & RTB

Adform FLows to Agentic Ad Future

Adform is throwing open the doors to its entire programmatic infrastructure, letting any AI agent take the reins. This isn't just a nod to the future; it's a full-on sprint into agentic advertising.

Programmatic & RTB

Ad Agents: Hype or Helpful?

The ad tech world is buzzing about 'agentic' media buying. But is this just another layer of complexity, or a genuine step towards efficiency? This veteran reporter is skeptical.

CTV & Video Advertising

Agentic Advertising: CTV's First Big AI Test

Everyone expected Connected TV to be a goldmine, but the messy reality of deal-making is proving too much for old tech. Now, a new wave of AI-driven agents is stepping in, and CTV is their first major stage.