#advertising

Privacy & Regulation

AI's Commercial Push: OpenAI, Meta Face New Hurdles & Opportunities

The gilded age of unchecked AI growth is showing cracks. From soaring app downloads to intense regulatory scrutiny, the industry's next phase is shaping up to be a complex dance between innovation and oversight.

Retail Media

Home Depot's Data Fuels Reddit & Pinterest Ads

Home Depot is pushing its retail media network beyond its own walls, forging new partnerships with Reddit and Pinterest to give advertisers unprecedented access to DIY audiences.

Creative & Brand

Chess.com: 250M Users, New Ad Push [Strategy Analysis]

Chess.com has shattered the 250 million user mark, and now it's eyeing a significant expansion of its direct advertising business. The platform is shifting away from volatile programmatic to cultivate premium brand partnerships.