Netflix is unleashing AI agents to automate ad buying, aiming for a $3 billion ad business. Is this the future of adtech, or just more digital smoke and mirrors?
Adform is throwing open the doors to its entire programmatic infrastructure, letting any AI agent take the reins. This isn't just a nod to the future; it's a full-on sprint into agentic advertising.
NBCUniversal launched its upfront week with a marathon presentation, leaning heavily into sports and a new suite of adtech tools. The message? Evolution and outcomes are king.
The advertising technology giant is charting a course through a choppy market, betting big on the nascent ad opportunities within AI chatbots and a resurgence of the open web.
The open web ad model is under siege. As AI answers directly, users vanish from websites, flocking to digital environments like mobile gaming.
Forget the hype. The 2026 Future Leader Awards celebrate actual impact, not just potential. These winners are the real deal, driving growth through innovation and authenticity.
The lines between marketing and advertising technology are blurring, forcing Revenue Operations teams to fundamentally rethink their approach to driving growth.
The latest marketing wisdom suggests layering data creates 'genuine audience connections.' But is that really what's happening, or are we just getting better at knowing who to creep out?
OpenAI has officially acknowledged OAI-AdsBot, a dedicated crawler for its advertising efforts. This move signals a maturing advertising strategy and impacts how advertisers will interact with the platform.
The wild west of ChatGPT advertising is here, and Adthena is building the saloon doors. Their new tool promises to tame the chaos, turning your hard-won search intelligence into AI-driven ad spend.
Google's throwing its Commerce Media Suite at retailers and brands for the holidays. We're looking past the PR to see if these three 'tips' are actually worth your ad spend.
Google has thrown open the doors to Meridian, its sophisticated Marketing Mix Model (MMM), making it available to everyone. This move signals a profound shift in how marketers can understand and optimize their ad spend.