Programmatic ad fraud costs billions. Most marketers assume someone else is handling it. They're wrong. Here’s how to fight back.
OpenAI has officially acknowledged OAI-AdsBot, a dedicated crawler for its advertising efforts. This move signals a maturing advertising strategy and impacts how advertisers will interact with the platform.
Brand safety and ad verification have become essential pillars of digital advertising, protecting advertisers from appearing alongside harmful content and ensuring ads are actually seen by real people.