#ad-measurement

Measurement & Attribution

WBD Bets on AI Agents & Live Data for Ad Performance

Warner Bros. Discovery just dropped a tech bomb at its upfront, showcasing a new era of real-time ad performance measurement powered by AI agents and live data streams.

Measurement & Attribution

Omnicom's Analytics Chief Warns: AI Needs Guardrails Before It Ruins Ad Campaigns

Data overload? Omnicom's top analytics exec says the fix isn't more pixels—it's AI guardrails that force real business results. But is this just agency spin on the same old measurement mess?