In-depth coverage of the latest CRM & MarTech Stack developments, trends, and analysis — curated daily.
Companies are drowning in AI experiments, but few make it to production. The culprit? They've given AI data, but not the keys to the kingdom. It's time to talk about decision authority.
GoDaddy allegedly transferred a domain to the wrong customer and then refused to fix it. This wasn't a hack; it was pure incompetence on a Saturday.
Tax season. The most wonderful time of the year, said no one ever. Grubhub tried to inject some joy with a 'Fee Return' campaign, but does it land?
Forget shaky foundations and gambles. A new 'confidence layer' in data is emerging as the bedrock for smart AI and marketing execution.
Forget the dazzling promises of autonomous AI agents. Gartner's latest report drops a cold splash of reality: nearly half of these ambitious projects are DOA. The culprit? Not silicon, but simple human error.
The martech landscape is being fundamentally reshaped by AI. Yet, in the complex world of affiliate marketing, human ingenuity remains the indispensable differentiator.
Nearly 80% of consumers now use AI for shopping research, yet a stark hesitancy around payments reveals a critical ceiling for AI-driven commerce.
Are your Digital Asset Management systems buckling under the weight of modern content demands? New research suggests the bottleneck isn't creation, but management.
Forget the behemoths. Backcountry, an online outdoors retailer, is proving that agile startups with AI-powered tools can not only compete but outright trounce established, cost-heavy SaaS vendors in the ad tech space.
Rakuten and impact.com have inked a strategic alliance, aiming to bring cohesion and scale to the increasingly vital partnership economy. The move bundles Rakuten's consumer reach and managed services with impact.com's tech infrastructure, promising a more unified performance marketing ecosystem.
Competitors are constantly adjusting. The real question for marketers isn't what they're doing, but if your tools let you act before the moment passes.
Dreamforce 2026 is scouting for the brightest Salesforce minds. Architects, your chance to present is now, but what's really in it for you beyond the stage time?