In-depth coverage of the latest CRM & MarTech Stack developments, trends, and analysis — curated daily.
Your marketing team isn't confused; they've already voted with their clicks. The rise of 'dark martech' reveals a fundamental platform shift driven by the very tools leadership often overlooks.
The long-held SaaS model of selling features is collapsing under the weight of AI. Now, vendors must prove tangible outcomes to capture value.
Forget the behemoths. Backcountry, an online outdoors retailer, is proving that agile startups with AI-powered tools can not only compete but outright trounce established, cost-heavy SaaS vendors in the ad tech space.
Remember when the sales playbook just said 'do more'? Those days are over. Today's buyers demand relevance, not just a flood of generic emails.
For years, personalization in marketing was a promise. Adobe, with its new AI infrastructure, claims to finally be delivering on it at scale.
Marketing leaders are spending big on AI, but a new Gartner survey reveals a stark disconnect: most organizations aren't ready to reap the rewards. The crucial question isn't *if* AI will transform marketing, but *when* we can operationalize it.
In a move that reads like a last-ditch bid for survival, BuzzFeed is being acquired by media mogul Byron Allen. This deal could be the lifeline the struggling digital publisher desperately needs.
Are we drowning in AI-generated content? A recent MarTech panel argued that genuine human connection, not machine efficiency, is now the ultimate differentiator.
Medallia isn't going out of business, but the recent debt-for-equity swap orchestrated by Thoma Bravo and its creditors is a seismic event for the marketing tech landscape. The implications for marketers are far more nuanced than a simple financial headline.
Account-Based Marketing has always been a data integration nightmare. Now, a new standard called OSI is poised to change all of that, making ABM campaigns truly intelligent and real-time.
AI agents are here, but are they truly agents or just glorified assistants? AdTech Beat digs into why PPC AI is failing without the critical business context that truly drives performance.
Your marketing team isn't confused; they've already voted with their clicks. The rise of 'dark martech' reveals a fundamental platform shift driven by the very tools leadership often overlooks.
Forget keywords. Google's new AI-driven search landscape demands a complete, accurate digital storefront to even get a whisper of visibility. SOCi's teamed up with Google to tell you how.
Poppi's cofounder is teaching her kids about investing the hard way – with $5,000 each and real market losses.
The AI content explosion is coming, and marketers aren't ready. Smartly's CEO warns of a thousand-fold increase in creative needs, demanding a fundamental operational shift.