#consumer-sentiment

Creative & Brand

AI Buys Media, But Can't Build Brands? Marketers' Paradox

Marketers are trusting AI with their ad dollars, but drawing a hard line when it comes to crafting the very soul of their brands. It's a paradox born of ambition and deep-seated apprehension.

CRM & MarTech Stack

73% of Consumers Now Use Generative AI, But Enthusiasm Wanes

Generative AI is no longer a niche technology. But as adoption skyrockets to 73%, so too are consumer concerns about its accuracy and influence.